On Monday, February 4, 2013, Super Bowl XLVII MVP Joe Flacco of the Baltimore Ravens rode through the Magic Kingdom alongside Mickey Mouse in a parade at Walt Disney World Resort.
Flacco's declaration becomes the 26(th) Super Bowl commercial in the Disney series that began in 1987 following Super Bowl XXI. The first "I'm Going to Disney World" commercial featuring New York Giants quarterback Phil Simms was considered a groundbreaking concept - a produced commercial involving a current event, airing on major networks within hours of its conclusion. Flacco joins an all-star lineup of heroes from sports and beyond who have celebrated milestone accomplishments in "I'm Going to Disney World" commercials.