Joe Rohde (Pandora - The World of Avatar) and Scott Trowbridge (Star Wars Galaxy's Edge) of Walt Disney Imagineering join Thierry Coup (The Amazing Adventures of Spiderman, Harry Potter and the Escape from Gringotts) of Universal Creative discuss in-depth the benefits and pitfalls of intellectual properties (IPs) in theme parks at the IAAPA 2017 Expo in Orlando, Florida.